Case Studies
Real teams, real activities, real results.
A look at how founder-led teams and growing sales organizations have used activity-based selling to lift close rates, margins, and revenue — measured in numbers their CFO will actually recognize.

Lawn care · Direct-to-consumer
Improved sales closing rates among a field sales team
Virginia Green wanted to maximize the ROI on their marketing spend by sharpening close rates on field-generated quotes.

Cold-chain logistics · B2B
Sales training at a national sales summit
Lineage Logistics wanted their first National Sales Summit to deliver impactful, pragmatic, and enjoyable sales development.

Tree service · Plant health care
Sales department organization and process improvements
A growing tree-care company achieved consistent double-digit sales growth in the first six months of the engagement.

Industrial electronics · B2B
Industrial electronics sales and operations growth
Delta Automation strung together three consecutive years of double-digit sales growth and set an all-time revenue record in 2019.

Educational travel · Group tours
Strategic clarity and process drives sales and profit growth
An educational travel company doubled sales and lifted gross margins by nearly 20% over three years.

Independent insurance agency
Generating incremental sales from customer service
WBA Insurance lifted quote volume by 40% in the first two months by turning their service team into a sales contributor.
Want results like these for your team?
Tell us about your business and what's getting in the way. We'll come back with a free 30-minute working session and a candid take on what we'd do first.
